Type Design: Finding the Perfect Font for Your Brand

How to choose a font for your brand

Fonts are an essential part of any brand’s identity.

Effective brand messaging relies on establishing an appropriate tone, whether fun, whimsical, serious, or authoritative. Since each typeface has its unique personality, selecting the right font that matches your brand’s tone of voice is essential.

Find the Right Font to Perfectly Represent Your Brand

Do you need a typeface that is professional and authoritative? Or one that is more approachable and fun-loving? Whatever the tone, selecting the right font will help your brand convey the message you want to send.

Consider these factors when choosing your typeface:

  1. Readability: Is it legible on both digital and print mediums?
  2. Brand Personality: Does the font feel like an extension of your brand’s spirit?
  3. Relevance: Consider how contemporary the typeface is and if it will appear up-to-date in a few years.

Top Tips for Choosing the Ideal Font for Your Brand

With the right font, you’ll be well on your way to elevating your visuals and expressing yourself with clarity and personality.

Follow these tips to find the perfect typeface to represent your brand.

  • Start with a small selection of typefaces so you don’t get overwhelmed.
  • Look for versatile fonts with multiple weights, styles, and widths.
  • Preview your font choice before deciding by testing it out on different backgrounds and sizes.
  • Check the licensing agreement to make sure you are not violating any copyrights.
  • Combine two complementary fonts for a unique look.

Matching Fonts with Businesses: A Guide

The same principles for choosing brand colors can also be applied to selecting fonts. Your font choices may vary depending on your target audience, products, and services. For formal and classic businesses with a subtle touch, consider using a thin script or serif font as the primary font, complemented by a sans serif font with varying line weights. On the other hand, if your business leans towards informality with a modern and striking look, a bold display font combined with a sans-serif font would make a great pairing.

Here are examples showcasing the implementation of different font types:


It exudes a traditional and professional feel, making it suitable for dramatic and light branding.

Sans Serif

It is the most versatile and legible font type with a modern style, making it ideal for body text.


Typically associated with traditional values, it can also be used for modern or luxury branding. However, it is not recommended for small or body text.


This hyper-modern font type is not well-suited for body text but shines in larger sizes. It offers diverse styles and can evoke many emotions, making it perfect for dramatic branding. Choosing the right font—whether serif, sans-serif, slab serif, or script—can make all the difference in setting your brand apart.

When you are ready to print your unique font combination on marketing materials, we are here to help. Head to broadstrokeinc.com to learn more and start your next project.

By The Marketing Team at Broadstroke, Inc.

Call us @ 316.262.3333 or 855-778-9100 / Email us

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