Print Marketing Ideas for the Back-To-School Season


As back-to-school season approaches, students, parents, and educators are gearing up for a fresh start. 73% of back-to-school shoppers plan to shop in late July and early August and this short time-frame makes the need to stand out from the competition vital for businesses. Marketing with print is a great way to deviate from the crowd and help bring more attention to your business! Here are a few ideas you can use to promote your business during the back-to-school season!

It’s the Little Things that Count

Stickers, Special Offers, and School Supply Lists


Sometimes the lesser-done ideas can also have large impacts! These ideas incorporate fun into your marketing strategy.


Custom stickers can feature your business logo, colors, and any relevant offers or promotions for the back-to-school season. Have them distributed around schools or mail them to local parents and students. As an added bonus, people love to put stickers everywhere! From Cars, to electronic devices, windows, and notebooks, stickers with your brand name will follow the customer and be seen by all!

Special Offers

Send postcards or mailers to local families with special back-to-school deals and discounts. Customers will be scouring websites and stores for the best priced gear and early mailed offers can put your business ahead of the game. Be sure to include your contact info and logo.

School Shopping Lists

Many shoppers tend to pick up school prep lists on their way in or out of stores, with the intention of coming back for specific items. Creating your own branded shopping list is a great way to offer your best products and services while acting as a reminder to visit the business on their next shopping trip. Shopping lists can be easily mailed out or handed out in bulk. Don’t forget to incorporate brand colors and logo.

In Print, Sharing is Caring

Vibrant, sturdy, and everywhere all at once! These print ideas are a great choice when it comes to usage durability, showcasing high quality images, and passing along large amounts of information. 


Consider creating a eye-catching flyer that targets parents and students with special deals, discounts, or promotions for the back-to-school season. Have them distributed around local schools and neighborhoods!


Colorful posters can always be found hung up in schools, libraries, and local businesses. Feature back-to-school deals and promotions for parents and students to take advantage of.


Put together classroom magazines or catalogs filled with back-to-school deals, promotions, services, and helpful tips for the upcoming school year. These are easy to hand out, are durable, and will last a while. The increased number of pages also means you can feature higher quality images and more information and imagery. Feature your business logo and contact information on the cover page of each issue.


Send postcards with helpful tips for the upcoming school year to parents and students in your target area. You can also feature best seller items and services on the front of postcards too! Include your logo, contact information, and any relevant offers or discounts that you’re offering for the back-to-school season.

The Everlasting Prints!

Bookmarks, Notebooks, and School Supplies

These ideas have long lives when it comes to their marketing use! Used daily and always in view, take a peek at these options!


Design a unique bookmark to be included in student textbooks or given out as free keepsakes. Bookmarks can also feature discounts or offers, such as book trade-ins for a price off of their total. Include your logo, contact information, and any relevant offers or discounts for back-to-school shoppers.


Have custom notebooks made up with your business logo and colors. Notebooks are used throughout the year and are a staple of any back-to-school shopping cart! These can be distributed to local schools or given as free keepsakes during back-to-school events and promotions.

School Supplies

Brand your line of school supplies with your business logo and colors. Branding popular items like bookbags, pencils, pens, and pencil bags are a great way of to keep your brand incorporated in their daily lives. These make great giveaways at local schools or events related to the start of the school year.

By The Marketing Team at Broadstroke, Inc.

Call us @ 316.262.3333 or 855-778-9100 / Email us


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