Ah, behold the elusive “mail list”! It’s akin to a treasure trove of names, addresses, and contact info – the holy grail for reaching your desired audiences. Whether you’re wooing businesses or charming consumers, the options are as plentiful as a buffet at a Las Vegas casino. From demographics to interests, age to industry, it’s a smorgasbord of possibilities! You can tailor your options to target your desired customer by geographical location (nationwide), even by credit scores. It’s like having a magic wand for your marketing endeavors!
Here are a couple of examples:
Auto Dealers: Imagine if you are an auto dealer with an irresistible offer on SUVs. Let’s zoom in and target those who’ve previously purchased SUVs, right down to the year, make, and model of their vehicles. This savvy move helps pinpoint who’s likely eyeing a new SUV. But wait, there’s more! Throw in new parents boasting good credit scores – they’re prime candidates for a roomier ride.
Real Estate Agents: Calling all real estate aficionados! Seeking renters ready to transition into proud homeowners? We’ve got just the list for you! Picture a roster of renters flaunting decent credit scores and falling within a specific income bracket – the perfect pool for your home-buying prospects.
Commercial Insurance Sellers: Attention insurance sellers! Ever dreamed of effortlessly targeting manufacturers in a particular area, complete with a specific employee count and stellar sales volume? Dream no more! With our tailored lists, it’s as easy as pie.
Travel Agencies: Ahoy, travel agencies! Yearning for a surge in sales? Picture this: a list tailored to specific age groups with discretionary income, all with a penchant for setting sail on luxurious cruises. Ah, the sea awaits!
Why bother with the antiquated notion of mailing when you can zap an email across the digital ether? Simple: it gets results.
Direct mail boasts a Return on Investment (ROI) a whopping 33% higher than digital ads and a cool 19% higher than email marketing. Don’t just take our word for it – we’ve got the receipts! According to the Association of National Advertisers, Direct Mail in flat envelopes reel in a juicy ROI of 112%, leaving digital display ads in the dust with a mere 79% ROI. Who knew snail mail could pack such a punch?
Even eblast companies say direct mail works. Yes, that’s right.
- According to Mailchimp, direct mail campaigns actually had a higher ROI than both paid search and online display ads. In fact, direct mail was only 1 percentage point behind social media, the second highest ROI medium. Other recent results also showed that direct mail’s response rate of 5.3% is higher than the 0.6% response rate for email.
- 59% of US respondents say they enjoy getting mail from brands about new products. (Epsilon)
- Epsilon also found that 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
Fear not, you’re not alone in your mail list journey! We’re here to guide you through the maze and find your ideal audience.
We’ll also sprinkle some design magic into the mix to ensure your mail pieces stand out like a peacock in a pigeon coop. And we actually wrote a blog about it a while back. Here are a few main points.
- QR codes: Your secret weapon for grabbing attention faster than a cat chasing a laser pointer.
- Spice it up: Add a pinch of exclusivity, a dash of special offers, or even a sprinkle of samples.
- Rally the troops: Your call to action should be so strong, it could lead a parade!
- Keep it simple: No need for Shakespearean prose; straightforward language is king.
- Get personal: Slap a name on it because who doesn’t love feeling special?
- Mix it up: Blend the old with the new, like a cocktail of tradition and innovation.
And the cherry on top? We’ll handle the printing and mailing – consider it the icing on your marketing cake! So hurry, the sale ends May 31st!
We have a great form to get you started, check it out HERE. Or give us a call at 316.247.5311 and we’d be happy to help you!
Written by the Marketing Team at Broadstroke, Inc.
