When you’re looking to drive more traffic to your business, there are many ways to choose from. However, one approach stands out as practical and simple: print marketing. Print possesses a unique power to capture audiences that online cannot. 65% of consumers are influenced to purchase after receiving a direct mail piece. Print offers longevity that online mediums lack, and it enjoys a higher level of trust from people. Nevertheless, print and online platforms can work hand in hand to maximize results. Here are five ways print marketing can increase online traffic and sales.
5 Ways Print Marketing Can Increase Online Sales
1. Utilize QR Codes on Your Print Materials
Incorporating QR codes in your print advertising makes it effortless for people to find you. By simply scanning the code on the print marketing piece, users are directed straight to your webpage. QR codes can be linked to your homepage, special offers, or promoted services and products!
2. Highlight Your Website Address
You want to ensure your website URL is front and center in everything you print. This way, individuals seeking additional information or wanting to learn more about your business can easily find their way to your website.
3. Include Direct Calls to Action
Ensure that you include the next step in all your print materials. What would you have the potential customer do next? Should they call, visit your website, or email you? Then make sure you ask for that!
Be sure to consider your demographic when naming the next step as some generations prefer phone calls, while others may opt for digital communication.
4. Harness the Power of Hashtags
When using hashtags in your print marketing, conduct some research to ensure uniqueness. Once you create a hashtag, it becomes a direct gateway to your website. Include it on posters, signs, brochures, and direct mail pieces to encourage customers to use it. Consider using your brand’s motto or current campaign phrase as a hashtag! Some great, existing examples include Nike’s #JustDoIt
Can’t come up with a phrase or your motto is too long? Merge it with your brand name, abbreviate it, or use your brand name as a standalone instead!
5. Create a Newsletter
Complement your print newsletters with supplementary online content.
When you write a newsletter and have more information on your website, it will drive people to your online presence. Additionally, try to include pertinent information, graphics, and charts online to supplement your newsletter.
One study found that seven out of 10 Americans find print direct mail more personal than online ads and people appreciate the printed piece much more than online information. When you take the above steps, you can maximize your marketing efforts.
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By The Marketing Team at Broadstroke, Inc.
Call us @ 316.262.3333 or 855-778-9100 / Email us
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