If you’re looking for a promotional item with a lasting impact, a calendar is the perfect piece to consider. It can generate around 850 impressions over its lifetime! A calendar that’s eye-catching, useful or a practical size (or all three!) is something your recipient is not only likely to keep but will regularly reference all year long. That’s a full year of getting your brand in front of customers at a very affordable price.
As a one-stop-shop offering concierge service, Broadstroke can help you design the perfect calendar, print it for you, and even mail it out to clients on your behalf.
Provide us with an idea of what you would like to do for your calendar, and a member of our team will reach out to you to get started!
With Broadstroke’s printing services, you have the flexibility to make your calendar the size your recipients will use, whether it’s a foldout pocket calendar, a traditional 12-month calendar, a single page year at-a-glance calendar, or something completely unique. Do your customers look forward to a beautiful new picture each month or is a single page 8 1/2”x11 year at-a-glance something they would keep as a quick reference at their desk?
Another way you can make your calendar a keeper with your customers is by integrating due dates, reminders or helpful information straight into the days, weeks or months of your calendar. When you provide the information for your customers, they don’t have to fill it in themselves, making your calendar the one they keep.
A calendar also provides you with more opportunities to promote your brand than other promotional items that limit you to just a logo, and maybe a website address or primary phone number. Depending on the format you choose for your calendar, you can include listings of products or services, hours of operation, helpful links or phone numbers, or a powerful statement about your business that resonates with your customers.
If you’re interested in doing a calendar as a promotional item, you should plan to start early, especially if you’re creating a format for the first time or incorporating unique or brand elements. Broadstroke recommends reaching out to us in early fall, during September or October. This gives you time to review, adjust and approve your layout and look and get it printed and in the hands of your customers before the new year starts.
