The Best Marketing Solves a Problem
Diamonds are a girl’s best friend, right? Unfortunately, not always. After learning about some of the poor working conditions and high levels of violence associated with most diamonds on the…
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To Grow or Not to Grow; That is the Question
Booster Juice started off in 1999 as a one-store operation with a lot of questions about whether it would burn out as a fad. Their product was a juice smoothie…
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Using the Senses to Your Advantage With Print
It’s well established that print and digital marketing are two entirely different beasts that each require their own unique approaches to reaching their intended audience. Print Goes Closer Whereas nobody…
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Why Print Marketers Excel At Resonating With an Audience
Any solid relationship, regardless of the type you’re talking about, has the core foundation of intimacy in common. This is true whether you’re talking about your relationship with your significant…
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The Conduit Theory in Practice – Speaker Willie Brown
Willie Brown, the former speaker of the California Assembly, never intended to have a political career when he was born. Brown was raised in a backwater town named Mineola, Texas,…
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The Major Qualities That Separate B2B and B2C Marketing Collateral
When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect…
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Print Marketing: Never Underestimate the Value of Letting Someone Unplug
Technology is all around us. As recently as ten or fifteen years ago, computers weren’t quite the ever-present part of our lives that they are today. They were usually reserved…
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