We came across this article about direct mail statistics that will have you running to the Post Office. We hope you enjoy and find it as enlightening as we did. …
Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year,…
Believe it or not, print has not gone away, even with the supply chain issues affecting our ability to get different paper stock and envelopes. Fortunately Broadstroke, Inc. has been…
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” ~ Sam Walton (Founder of…
Order Delays & Price Increases So you thought delays and supplies were caught back up from the pandemic? You thought wrong! Due to supply and demand, last minute orders and…
5 Print Marketing Pieces that will Woo Your Corporate Clients Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device…
While people are finally able to obtain a vaccine for COVID-19 and the ability to travel, move around, shop, and dine out is increasing, restaurants have a long hill ahead…
Touch is Everything There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples because the…
Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to…
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As…